Descriptive Essay Brand Wagon - 1589 Words

Kyleigh Yow Dr. Berberyan English 101.10 11 September 2017 Brand Wagon Walking down the hallways at school or down the streets of town, one has no trouble spotting brands such as Coach, American Eagle, and sometimes even Supreme or Yeezy. Brands like these can be seen everywhere! They may be depicted on the cover of a magazine or worn by famous idols. Just as frequently these images are plastered all over social media. Indulging in the lavish things are a regular among humans. Everyone wants to treat themselves - to be â€Å"with-it†. People take double shifts and wait in ridiculously long lines for these new cool items. As soon as they are available online stores sell out – such as the case with Yeezy’s which are virtually impossible to†¦show more content†¦In America, as well as an abundance of other countries, people are very understandably concerned with appearance. In today’s time, being critiqued based off appearance at a job interview, by a potential mate, or even by the friends one has is sad ly not a foreign ordeal. In a fairly abrasive article written by Hadley Freeman, from The Guardian, Freeman explains in short that folks wear brand names for three reasons: they are flaunting their feathers, they do not realize they are being used as a form of brand advertisement, and they are paying solely for the label (Freeman 1-3). As far as appearance is concerned, Freeman raises some exceptional points on the topic. A brand becomes a status symbol in the eyes of many. In such a judgmental society, many will do whatever they can to get a â€Å"leg-up†. Flaunting a logo can symbolically exert wealth and prestige and people will view this brand and advertisement as such. Truth be known, when Freeman mentioned that people only payed for the logo of brand names, she was correct. Elisabeth Leamy, from ABC News, sheds some light on the true difference in quality from many varied brands. While some brands were a slightly higher quality than their cheaper counterpart, many were not (Leamy 11). The main difference found between one ninety-five dollar t-shirt and the equivalent seven dollar t-shirt from a cheaper brand was the name on the label. The more expensiveShow MoreRelated4ps Marketing8709 Words   |  35 PagesChapter 10: Crafting the Brand Positioning GENERAL CONCEPT QUESTIONS Multiple Choice 1. As part of the strategic brand management process, each company and offering must represent a distinctive ________ in the mind of the target market. a. promotion b. cell c. big idea d. ad e. organizational concept Answer: c Page: 309 Level of difficulty: Medium 2. All marketing strategy is built on STP—segmentation, targeting, and ________. a. positioning b. product Read MoreLogical Reasoning189930 Words   |  760 Pagesprobable good consequences of each action and the probable bad consequences while weighing the positive and negative impact of each consequence. It’s a kind of cost-benefit analysis. Exercises 1. Columbus Day is an American holiday. Write a short essay that weighs the pros and cons and then comes to a decision about whether there should be more or less public celebration (by Americans and their institutions) on Columbus Day, October 12. Here is some relevant background information to reduce yourRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesPHILADELPHIA Temple University Press 1601 North Broad Street Philadelphia, Pennsylvania 19122 www.temple.edu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7Read MoreHuman Resources Management150900 Words   |  604 Pagesthe jobs. During the interview the individuals are also asked about their thoughts and feelings during each of the described events. 4. Using the behavioral events, the facilitator develops detailed descriptions of each of the competencies. This descriptive phase provides clarity and specifics so that employees, supervisors, managers, and others in the organization have a clearer understanding of the competencies associated with jobs. 5. The competencies are rated and levels needed to meet them are